Kerala State Social Welfare Department’s ‘She-taxi’ service will be launched in Trivandrum, on 19th November 2013

Staffed solely by women, the 24-hour service offered by the government’s ‘Gender Park’ initiative seeks to offer a safe transport alternative for women on the move.

 



Muthoot Fincorp becomes the first to sign-up with SheTaxi for sponsoring and supporting the first batch of five SheTaxis will be on road from November. Muthoot to partner with SheTaxi and support the beneficiaries in other areas as well.



Renowned film actress Manju Warrier to be the goodwill brand ambassador of SheTaxi

Entrepreneurship Driven Model

The advent of one of the most sought-after 24x7 Women Only Travelling Cab System ‘24x7 She Taxi’ in Kerala will account to significant societal transformations with respect to the safety and security of women populace. The ‘24x7 She Taxi Service’ traveler cab apart from enhancing the safety and security aspects concerning women will also introduce an innovative and first-of-its kind initiative in the Country’s Employment Business Model strategized and developed for empowerment of women in the State.

 

Technology enabled

This 24x7 She Taxi initiative is an unconventional and groundbreaking initiative designed to bring about radical transformations by empowering the women strata in the society. This distinctive entrepreneurship driven model also aims to bring about social as well as economic empowerment of women, at large. 24x7 She Taxi is a comprehensive, state-of-the-art solution designed and developed to promote safety of women using enhanced safety and security technology based solutions.

 

Unconventional Revenue Models

Passionate women with an attitude to bring a change in the society, with certain other prequalifications will be brought to a table with immense opportunities, to make sure merits are not compromised. This includes financial assistance and necessary collaborations – both private as well as public, assured business, elevated profile [She is not a driver – She is a facilitator – She is an entrepreneur, She is an information disseminator, she is a merchant, she is a change maker], technological advancements, unconventional revenue models.